location
MALTA
client
CAMPARI
year
2019
The artwork was made for Campari to celebrate 100th birthday of their classic Negroni cocktail.
Its a reflection of amazing history that this cocktail has for the passed 100 years and modern present time, where Negroni is still one of the most wanted, classiest drinks.
We can only imagine what life will be like in the next 100 years, but something tells me that our offsprings will still enjoy the taste of iconic Negroni, because for this drink sky(space) is the limit!
The Campari Malta Artist 2019 winner, together with the other finalists, will have their work used for Campari Negroni promotional material throughout this year, besides being prominently displayed during various major art and fashion events happening in Malta.
The iconic Pjazza Regina in Valletta was transformed in a place where you could feel the art atmosphere that Negroni always brings alive.
Music, art, fashion and taste… everything mixed with the summer vibes of Malta. Check out this video for a glimpse into the highlights.
Considered to be one of the most famous Italian cocktails in the world, Negroni was invented in 1919 by Count Negroni, who asked to add a touch of gin rather than soda to his Americano, in honour of his last trip to London.
Negroni’s fascination stems from the fact that it is an equally balanced drink, made from three equal parts:
one part Gin, one part Campari and one part Cinzano Vermouth Rosso.
